Duolink vs Co-IP
CAMPAIGN, INTERACTIVE, PRINT
Olink Bioscience is a Swedish biotech company providing products and services for human protein biomarker research and development. To promote their product Duolink we produced a campaign in major scientific papers and on internet.
C h a l l e n g e
Duolink has a number of advantages compared to conventional products on the market and this needed to be highlighted to convince researchers and institutions to enter the product. However, it can be difficult to convince and even get customers to try a new product or approach when working with time-consuming research. It is also of utmost importance that all information and arguments are adequate and completely transparent.
A p p r o a c h
We are very pleased that Olink Bioscience was brave enough to take a major chance on this campaign. The concept lies far from the usual biotech look and feel, and is a huge step for any company in this field. We are happy to say that it turned out to be a great success.
The campaign was carried out in collaboration with Jem Baker at Smiling Eye Communication.