design and communications

Sveriges designer



The Swedish Association of Designers (Sveriges designer) is a trade organization for professional designers – for members and by members. They have the ambition to teach Swedish industry to develop products that will give them a competitive advantage and initiate better education and research. Promote high standards of design and design management, and to support the members in practical matters toward their clients.


C h a l l e n g e
How do you design an identity for the designers of Sweden?
You need something bold and clear, but still you have to give space for each individual designer to shine. 

Designers are creators and innovators – they find solutions where none previously exist.

Note: Since this work was done, the organisation has changed it´s name and identity and is now named Design Sweden.