STRATEGY, IDENTITY, INTERACTIVE
The Swedish Association of Designers (Sveriges designer) is a trade organization for professional designers – for members and by members. They have the ambition to teach Swedish industry to develop products that will give them a competitive advantage and initiate better education and research. Promote high standards of design and design management, and to support the members in practical matters toward their clients.
C h a l l e n g e
How do you design an identity for the designers of Sweden?
You need something bold and clear, but still you have to give space for each individual designer to shine.